In 1943, Abraham Maslow gave us his Hierarchy of Needs that outlined a five-stage pyramid, and it went on to become one of the most popular frameworks for understanding human motivation. Nearly every leadership, self-help, or management book, along with every second pitch deck I've seen in the last 6 months, makes mention of it. But few know that before his death, Maslow revised it, adding a stage above self-actualization: self-transcendence, the pursuit of meaning beyond oneself. As a faith-driven PM, this isn’t news to us. Self-transcendence isn’t an optional “final step” — it’s the starting point. It’s the base of our pyramid, the foundation that everything else rests upon. Our vision is not just to build a product, close a round, or capture market share — it’s to serve people sincerely for the sake of Allah ﷻ. Let's see how we can turn this pyramid on its head to maximise our returns here and in the hereafter.